For €800, you buy an assembled template; for €1,500, a custom structure; for €3,000, design from scratch. None of these include branding, copywriting, or maintenance.
For €800, you are buying a template assembled with your own text: a page structure without research or a system. For €1,500, you add three or four templates and a structure tailored to your business. For €3,000, you enter the realm of custom design for a small site. None of the three include branding, copywriting, or maintenance.
Almost all Spanish articles on website pricing do the same thing: they give you a range and tell you what is included. We are going to tell you what is left out. A price bracket is not a list of features; it is a list of compromises. And compromises are decided before starting, not in the third round of changes.
There are no "Aura packages" here. These are three real budgets seen every day in the Spanish market, showing what each one allows you to buy and what each forces you to leave out. If your budget falls into one of these three numbers, this text tells you what you will be missing six months from now.
Before the tiers: €800 is not €800
A budget of €800 that does not say "plus VAT" is a poorly written budget. The general Spanish VAT rate applies to web design and development services and is levied by any studio or professional established in Spain.
The three tiers in this article do not include VAT. Including VAT, the figures are €968, €1,815, and €3,630. If you are a freelancer or a company with taxable activity, you can deduct that VAT, and the real cost returns to €800, €1,500, and €3,000. If you are an association, a medical practice, or any exempt activity, you cannot deduct it: the real cost is the full invoice amount. The same figure means two different things depending on who pays it.
And a second, more uncomfortable warning. A low price is not always a business decision: sometimes it is the only way for the hours to add up. It is advisable to translate the budget into time before translating it into deliverables.
Estimation, not a market data point: at €50/hour—the standard rate for a Spanish freelancer with four or five years of experience, without a studio structure behind them—€800 is 16 hours of work; €1,500 is 30 hours; €3,000 is 60 hours. Less than two work weeks in the top tier. If your provider charges less per hour, the hours increase; the ceiling of what fits in the project does not move as much as it seems.
Sixteen hours is not enough time to research a business, write its copy, design a system, and code it. It is enough to assemble something that is already designed. That is not a criticism: it is arithmetic.
€800 Tier: Template assembly
What is included. A commercial WordPress, Webflow, or similar template, adapted to your colors and logo. A page structure that repeats across all sections. Installation, domain, and hosting configured. A contact form that reaches your email. Legal notice, privacy policy, and cookie banner, usually generated with an automated service. Between three and six pages, all with the same skeleton.
What is not included, and this is what nobody writes for you:
- Research. Nobody will interview your sales team or look at what clients ask you over the phone. The website will describe what you think you sell, not what people actually buy.
- Copywriting. You write it yourself. If you don't write it, the website remains in "content pending" limbo for months. This is the number one cause of stalled projects in this tier.
- Photography. Stock images. Your facilities, your team, and your product do not appear.
- Custom design. There is no grid of your own, no typographic rhythm of your own, no proportions decided for your specific case. There is the grid of the template's author.
- Measured performance. No one will check your field Core Web Vitals. A commercial template loaded with modules often fails the LCP threshold on mobile.
- Handover. There is no documentation or training. When you want to change something, you call again.
For €800, you can have a decent website. What you cannot have is a website that looks like your business rather than the other four hundred people who bought the same template.
When this is the right decision: you sell by phone or referral, the website is a business card, and you need to exist on Google under your own name. It is a small, honest expense. Do not call it an investment.
€1,500 Tier: Custom structure, borrowed design
Here the first real difference appears: someone decides the architecture of your site before laying it out.
What is included. Three to five different templates—homepage, service page, listing, item page, contact—a navigation map designed for your sales journey, between eight and fifteen pages, and a review of your copy (review, not copywriting). It usually includes a functional blog and basic structured data markup. And one hour of training so you can publish yourself.
What is sacrificed:
- The brand is still borrowed. For €1,500, nobody designs an identity system. Your logo is taken and built around. If your logo is weak, the website inherits that weakness.
- The copywriting is still yours. Having your text reviewed is not the same as having it written. A high-converting sales page costs what it costs in hours to understand it.
- Accessibility is not audited. Obvious contrast will be handled, and little else. Nobody is going to navigate your forms with a keyboard.
- Integrations are left out. CRM, billing, bookings, payment gateways. Each one is a project in itself.
- Performance is looked after, not measured. Images are optimized; it is not instrumented or monitored afterward.
Standard industry practice: Selling "20 pages" as if the number of pages were the workload. Twenty pages using the same template is one template and nineteen copies.
Our criteria: Count unique templates, not pages. The template is the unit of design and the unit of cost. The rest is just filling in the blanks.
When this is the right decision: you have a catalog of services to explain, you want to publish content, and your brand is already defined elsewhere. This is the tier with the best relationship between what you pay and what you get.
€3,000 Tier: Custom design in a small perimeter
With €3,000, original design finally enters the picture. What does not enter is scale.
What is included. A short understanding phase—one or two conversations, not a research process—success criteria agreed upon in writing, five to eight templates designed from scratch with a custom grid and typographic scale, real responsive layout, accessibility review of the obvious, Core Web Vitals measurement before launch, and handover with documentation and access to the repository. Thirty days of support after launch are reasonable in this tier; demand them in writing.
What is sacrificed:
- The perimeter. Three thousand euros buys depth in a few screens, not a sixty-section site. If your catalog has eight product families, it won't fit.
- Complete identity. A visual direction for the web fits. Branding, applications, stationery, and manuals do not.
- Content. Professional copywriting for all pages still doesn't fit. Two or three pages' worth does.
- E-commerce. A cart with a Spanish payment gateway is a separate project. Redsys does not publish rates: the economic conditions of the virtual POS are set by your bank, business by business, which is why no article can tell you how much it will cost you to collect payments (verified at pagosonline.redsys.es on 08-27-2026).
- Evolution. A finished site is delivered, not a system designed to grow for three years.
| €800 | €1,500 | €3,000 | |
|---|---|---|---|
| Unique templates | 1 | 3-5 | 5-8 |
| Design | bought | adapted | custom |
| Research | none | one call | 1-2 sessions |
| Copywriting | you do it | reviewed | 2-3 pages written |
| Photography | stock images | stock images | separate session |
| Accessibility | not touched | basic contrast | review of obvious |
| Core Web Vitals | unmeasured | looked after | measured before launch |
| Handover | none | 1 hr training | documentation and repository |
| Post-launch support | no | 15 days standard | 30 days demandable |
This table describes the Spanish market we observe, not an Aura rate card. We will publish the real distribution of each tier once measured.
| Item | Figure | Note |
|---|---|---|
| Understanding and definition | 12 | — |
| Template design | 38 | — |
| Layout and development | 34 | — |
| Testing, accessibility, and performance | 10 | — |
| Handover and documentation | 6 | — |
— = data being measured; we will publish it once we have our own sample.
What none of the three tiers include
The three numbers in this article are the cost to build. None are the cost to own.
Domain, hosting, professional email, certificate, backups, platform and plugin updates, and someone's time publishing content. In the €800 tier, that recurring bill can exceed the project cost itself within three years. Not because maintenance is expensive, but because the project was cheap.
They also do not include rescue. When an €800 website stops serving its purpose after eighteen months, it is not fixed: it is redone. You have paid twice.
Kit Digital: The call for Segment III (companies with 0 to less than 3 employees) is listed as closed in the Red.es Electronic Office, with the deadline ending on October 31, 2025, and a maximum amount of €3,000 per beneficiary. If someone offers you "a free website with the Kit Digital" today, ask for the file number of your granted voucher before signing anything. Verified at sede.red.gob.es on 08-27-2026.
And a legal note that is misused in both directions in this debate. Law 11/2023, which transposes the European Accessibility Act, has applied since June 28, 2025, but it exempts micro-enterprises providing services: fewer than 10 employees and an annual turnover of less than 2 million euros. In other words: if you are a freelancer, accessibility is not legally required of you today, and anyone selling you an €800 website "to avoid €30,000 fines" is selling you fear. The sources contradict each other here: a good part of the Spanish sector writes that the obligation reaches everyone, and that is not true for that profile (verified at autonomosyemprendedor.es, 08-09-2026, and in the text of Law 11/2023, BOE-A-2023-11022). However, if you sell on Amazon or Zalando, those platforms already require it by contract even if the law exempts you. Make the website accessible because more people will buy from you, not because you are afraid of a sanction that isn't coming.
An exemption is not permission: the law frees you from the sanction, but it does not free you from the client who cannot fill out your form.
How to choose a tier without haggling
The mistake is not having €800. The mistake is asking for €3,000 worth of work for €800 and ending up with both things wrong: less reach than you needed and less quality than you paid for.
- The budget states how many unique templates are included, not how many pages
- The price says "plus VAT" explicitly
- It is written who writes the copy and on what date it is delivered
- It is written what happens if the copy arrives late
- The contract names the code, source files, and design in the transfer of rights
- There is a set number of change rounds, with the price for an extra round
- It says who the owner of the domain and hosting is
- It says what is delivered on the last day: access credentials, documentation, and repository
- It says how many days of support there are after launch
| # | Phase | What we do | Deliverables |
|---|---|---|---|
| 01 | Listen | We start by asking, not proposing. | Interviews · Audit · Agreed brief |
| 02 | Define | We agree on what winning means before moving a pixel. | Objectives · Scope · Success criteria |
At Aura, we agree on a fixed price per phase before starting, and there are no surprise hours. We also say no. If what you need fits into €800, we are not your studio, and we will tell you in the first thirty-minute call, which costs nothing. We accept a limited number of projects per year: rejecting at the right time is part of the job.
A cheap budget is not a small budget: it is a budget with parts erased. Our job is to show you which ones, before you discover them yourself. Does this way of working fit you?
Frequently asked questions
Can a decent website be made for €800?
Yes, if you accept that it will be a commercial template with your text and your colors. What you will not get for that price is research, custom design, or documented handover.
Do the €800, €1,500, and €3,000 include VAT?
In this article, they are without VAT: with 21%, they are €968, €1,815, and €3,630. If your activity is taxable, you deduct it; if it is exempt, that VAT is a real cost for you.
What really differentiates €1,500 from €3,000?
The origin of the design: at €1,500, something existing is adapted; at €3,000, it is drawn from scratch with a custom grid and scale. The number of pages is not the relevant variable.
Can I start at €800 and expand later?
It is possible, but it rarely ends up being cheap: expanding a commercial template usually costs more than redoing it. If you foresee growing in less than two years, start with the tier that can handle that growth.
Does the Kit Digital still exist to pay for the website?
The Segment III call has been closed since October 31, 2025, at the Red.es office. If you still have a voucher granted and not exhausted, use it; if you don't have one, don't count on it.
Keep reading
- How much does a website cost in Spain in 2026: breakdown by line item, with VAT and 3-year cost
- Why an agency asks for €1,200 and another €12,000 for the same website
- Total cost of a website at 36 months: the number almost nobody gives you
- How to audit a web budget: 14 signs you are being sold smoke
Transparency note. Some of our own data in this guide is still being measured on real projects, with a single method. We will publish it with its sample size and date range once the sample is large enough; until then, every figure you see carries its source and date of consultation.
Sources
- https://sede.red.gob.es/es/procedimientos/convocatoria-de-ayudas-destinadas-la-digitalizacion-de-empresas-del-segmento-iii — Kit Digital Segment III call: closed, deadline ended 10-31-2025, maximum amount €3,000 per beneficiary (accessed 08-27-2026)
- https://web.dev/articles/vitals — Core Web Vitals 'good' thresholds: LCP 2.5s, INP 200ms, CLS 0.1, measured at the 75th percentile (accessed 08-27-2026)
- https://www.boe.es/buscar/act.php?id=BOE-A-2023-11022 — Law 11/2023 (transposition of the European Accessibility Act): application of Title I from 06-28-2025 and sole transitional provision
- https://www.autonomosyemprendedor.es/articulo/todo-digital/consumo-va-multar-autonomos-hacer-webs-mas-accesibles-grandes-plataformas-exigen/20260807170333055333.html — micro-enterprise exemption (fewer than 10 employees and less than €2M turnover), Consumer Affairs' stance on sanctions and contractual requirements of large platforms (article from 08-09-2026)
- https://pagosonline.redsys.es/ — Redsys does not publish rates or commissions for the virtual POS on its developer portal; economic conditions are agreed upon with the banking entity (accessed 08-27-2026)
- https://www.boe.es/buscar/act.php?id=BOE-A-1992-28740 — Law 37/1992 on VAT, consolidated text (general rate of 21% applicable to web design and development services)
Want to see this thinking applied to a real project?